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Inventing the path: Case studies in listening (Part 2)

Inventing the path: Case studies in listening (Part 2)

von Kevin Davis and Mark Lee Hunter | Jul 13, 2020 | dialogger | 0 Kommentare

By Kevin J. Davis and Mark Lee Hunter” Does listening pay? Except for anecdotal success stories, results to date are inconsistent, and more promising than absolutely convincing. Five years after Hearken CEO and co-founder Jenn Brandel first coined the term...
Inventing the path: Case studies in listening (Part 2)

Inventing the path: Two case studies in listening (Part 1)

von Kevin Davis and Mark Lee Hunter | Jul 9, 2020 | dialogger | 0 Kommentare

By Kevin J. Davis and Mark Lee Hunter Though listening is increasingly regarded as a useful tool in journalism, we don’t see that it’s considered a core activity. The exceptions are telling. One is the Dutch startup De Correspondent. It’s been thoroughly maligned...
A Customer Journey: How people find us and engage with us

A Customer Journey: How people find us and engage with us

von Kevin Davis and Mark Lee Hunter | Jun 26, 2020 | dialogger | 0 Kommentare

By Kevin J. Davis and Mark Lee Hunter Travelling with your Customer A customer journey map allows the organization to understand and explore all the possible channels and pathways that your potential customer follows to engage with your products and services. Such a...

dialogger Newsletter Archiv

  • How to start your dialogue today 4. September 2020
  • Inventing the path: Case studies in listening (Part 2) 13. Juli 2020
  • Inventing the path: Two case studies in listening (Part 1) 9. Juli 2020
  • A Customer Journey: How people find us and engage with us 26. Juni 2020
  • The Five Mindsets of Community-Powered Journalism 11. Juni 2020

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