von Kevin Davis and Mark Lee Hunter | Sep 4, 2020 | dialogger |
What can I do TODAY, to bring readers and editors into a dialogue?asks Christina, a dialogger-subscriber from Hamburg We are often asked about how and where to get started in small, practical increments, from newsroom leadership. So where to start? And to what end?...
von Kevin Davis and Mark Lee Hunter | Jul 13, 2020 | dialogger |
By Kevin J. Davis and Mark Lee Hunter” Does listening pay? Except for anecdotal success stories, results to date are inconsistent, and more promising than absolutely convincing. Five years after Hearken CEO and co-founder Jenn Brandel first coined the term...
von Kevin Davis and Mark Lee Hunter | Jul 9, 2020 | dialogger |
By Kevin J. Davis and Mark Lee Hunter Though listening is increasingly regarded as a useful tool in journalism, we don’t see that it’s considered a core activity. The exceptions are telling. One is the Dutch startup De Correspondent. It’s been thoroughly maligned...
von Kevin Davis and Mark Lee Hunter | Jun 26, 2020 | dialogger |
By Kevin J. Davis and Mark Lee Hunter Travelling with your Customer A customer journey map allows the organization to understand and explore all the possible channels and pathways that your potential customer follows to engage with your products and services. Such a...
von Kevin Davis and Mark Lee Hunter | Jun 11, 2020 | dialogger |
By Kevin J. Davis and Mark Lee Hunter There is now an entire generation of reporters, editors and business leaders in newsrooms worldwide who never worked at a company that consistently boosted revenues, and whose employer’s remaining strategies consisted of cutting...
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